People tagging preview

Introducing People Search: A Smarter Way to Add Photos to Your Aura Frame

By Ashley Phillips, Director of Product | April 15, 2025

We know that scrolling through thousands of images on your phone can be overwhelming, especially when you’re searching for a specific moment with a loved one. That’s why we’re excited to introduce our newest software feature, People Search, designed to make adding photos to your Aura frame easier, faster, and more meaningful.

A Simpler Way to Find Photos with Your Favorite People

Powered by our Smart Suggestions technology, People Search allows you to filter your camera roll to quickly find and add photos of your most important people, making it easier to resurface hidden gems. People Search runs locally on your device, delivering all the benefits of AI with a privacy-focused design.

Designed with Customers in Mind

We have found that customers prefer having more control over the photo selection process when adding memories to their Aura frame. Inspired by their feedback, we built People Search to empower them to find and add their most treasured photos with ease.

What’s Next for People Search?

People Search is currently available for iOS users, with Android support on the way. But we’re not stopping there. Soon, we plan to expand the feature to help users filter and add photos of their pets – because our furry family members deserve a spot on Aura frames, too.

This is just the beginning. We see People Search as a foundational step toward making photo organization and discovery effortless. As we continue refining the experience, we’re excited to hear how you use it and how we can make it even better.

If you’re an iOS user, you can start using People Search now within the free Aura Frames app. Simply open the photo picker, and watch as your favorite moments come to life on your frame. And stay tuned – there’s much more to come.