Big news: Aura’s Aspen digital picture frame has been named one of TIME’s Best Inventions of 2025.
Each year, TIME celebrates innovations that make life better, smarter, and even a bit more fun. For its 25th annual list, editors and correspondents from around the world reviewed hundreds of products, evaluating originality, usefulness, ambition, and impact. This year, 300 extraordinary inventions made the cut, and we’re honored to see Aspen included among them.
At Aura, we believe technology should bring people closer. Today, families are more digitally connected than ever, yet many still feel distant from each other. The top reason people turn to social media is to see photos and videos from loved ones. Yet, those platforms increasingly prioritize ads and entertainment over genuine connection.
Aura was created to change that. Our digital frames are designed as a private, effortless way to share meaningful moments with loved ones. When photos live in the home, they don’t just decorate walls, they strengthen connection, boost well-being, and infuse memories into the rhythm of everyday life.
The impact speaks for itself: half of Aura’s annual sales come from repeat purchases and more than one billion photos were shared to Aura frames over the last year.
Aspen gives customers the perfect way to enjoy photos off the phone, including those shared by invited friends or family using the app from anywhere. This frame features an ideal-sized 12″ HD anti-glare display, a paper-textured matting, and a slim bezel, seamlessly blending into any home’s decor. Paired with the Aura Frames app, you can send unlimited photos and videos to any Aura frame from anywhere – no limits on storage or features, and no added subscriptions.
Every detail, from its refined materials to the way it automatically dims at night, was crafted to make Aspen feel like part of your home, and not another gadget competing for attention.
Acknowledging a focus on intentional design, Aspen received the Calm Tech Certified® designation from the Calm Tech Institute, making Aura the first and only digital frame – and otherwise omnipresent backlit screen in the home – to earn this recognition. Aspen has been recognized for its human-centered design that reduces stress, supports wellbeing, and quietly connects families.
TIME’s recognition reminds us why we do what we do: helping families share photos that bring them closer together.
Explore the full list of TIME’s 2025 Best Inventions here.